Is it pounded yam? – Noble Igwe kicks against ‘Made in Nigeria’ suits being sold for N4.3m

Media personality Noble Igwe has publicly challenged the high price tags of ‘Made in Nigeria’ suits, calling into question the justification for selling them at N4.3 million.

In a series of posts on his verified social media accounts, Igwe expressed skepticism about the quality and value of these expensive suits. He has dared any Nigerian-based suit maker to submit their N4.3 million suit for a fabric, sewing, and factory test to verify its worth.

“I’m challenging any bold Nigerian-based suit maker willing to submit their N4.3 million suit to a fabric, sewing, and factory test. Please tag them,” Igwe posted.

He humorously compared the price tag to a quintessential Lagos experience, saying, “The only thing worth that price tag in Lagos is real pounded yam, the one pounded by a man that took three buses to get to work after sleeping without power the night before. Yam pounded with hate, sorrow, and salty sweat in a dark poorly lit kitchen. Slap that price tag on it jare.”

Igwe also criticized the reaction of designers to those questioning the high prices of luxury items in Nigeria, stating, “In Nigeria, once you question the price tag on a ‘luxury piece’, the designers will quickly refer to you as unschooled/poor. This is because someone did not agree to pay N4.3 million for a made in Nigeria suit. Maybe I am poor too.”

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